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About the Site Author - Joe Staples

My entire career has been in B2B tech. I cut my teeth starting in product marketing working for Novell (which at the time was a top brand with a 70% marketshare of the fast growing network computing industry). 

After five years with Novell, we sold our house, packed up our family and moved to Seattle where I took a job as SVP of marketing for Applied Voice Technologies (which later became AVT, which later became Captaris, which ultimately got bought by OpenText). 

From there, I joined Interactive Intelligence as EVP, worldwide marketing and later was named chief marketing officer. I spent ten years there and we grew the business to $325m. We reinvented the business twice -- going from an SMB player to an enterprise provider and transitioning from a premise software company to a SaaS company. In 2007 we had the best performing stock on the NASDAQ. And we grew our brand recognition during my time there from 6% to over 70%.

After years of flying 175,000 miles a year I decided in 2014 to take a CMO role closer to home and I joined AtTask. Within six months we had done a complete rebrand and relaunched the company as Workfront (subsequently bought by Adobe). 

I closed out my 22 year CMO career with the last 2 1/2 years as the CMO at Motivosity -- a provider of employee engagement and performance management software. 

I'm a believer in proactively reinventing ourselves as our careers and lives evolve and change. As I left a daily operator role and began consulting, my goal was to one day teach at a university. In order to qualify for the teaching positions, I went back to grad school in January of 2021 at Arizona State University, pursuing a masters degree in organizational leadership. This website is a bit of a culmination of that post-graduate work.

About the Author: Bio
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